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QR Code Best Practices For 2023
February 3, 2023

QR codes can deliver impressive results for your business. With that, knowing when and how to use QR codes can be tricky. So, AppURL is here to show you how your business can put a QR code to work for you with the best practices for implementing QR codes into your marketing strategies effectively.

Are You Using QR Codes best practices Effectively?

Using QR codes for marketing purposes is great. Moreover using QR codes to achieve your marketing goals effectively is something else entirely. QR codes are meant to speed up web interaction with consumers. With that, the codes can be severely underutilized if not properly implemented into marketing strategies. Once you get the hang of how QR codes fit into your marketing strategies, you’ll be able to use the codes to get customers to weblinks fast, optimizing your chances for success.

What is a QR Code?

Before you can start using QR codes effectively, it helps to understand just what a QR code is and how it functions. QR or “Quick Response” codes are scannable matrix barcodes with unique patterns. It is made of black dots and squares. Each code stores information accessible quickly with a simple scan using a barcode scanner. Smartphone cameras or another scanning-capable device can do this. 

The information through QR codes can include almost anything you want. From company contact info and landing pages to social media platforms, product pages, event schedules, and exclusive offers. So, think of QR codes as simplified barcodes that can help grow your business by making it almost too easy for users to access the information you want them to see.

How to Use QR Codes

Using QR codes empowers your target audience with direct access to prudent information more conveniently than using full URL addresses. With a quick QR code scan, anyone with a smartphone or other digital device can follow a weblink directly to the product or services you want to promote. QR codes cut down the time and hassle of copying full web addresses while increasing the chance of consumers visiting the target weblink. More people are using QR codes than ever before, with recent surveys suggesting that an increasing majority of smartphone users view QR codes as essential everyday tools.

Since QR codes are meant to steer people to the web-based information you want them to see as quickly as possible, they should be placed in a location that consumers can access conveniently and scan with as little effort. The harder it is to locate and scan a QR code, the less likely people will use it. So, QR code placement is a consideration not to be taken lightly. A few examples of effective QR code placement include:

  • Business cards
  • On-site displays
  • Text messages
  • Point-of-sale
  • Receipts
  • Shopping bags
  • Flyers
  • Direct Mail
  • Print and digital advertisements 
  • Brochures
  • Product Packaging

QR codes can be placed on almost any printable surface and within various digital applications, so there are wide-ranging possibilities for how to use QR codes effectively. AppURL can work with you to find the best way how to use QR codes to accomplish your marketing goals.

When to Use QR Codes

As consumers demand faster and simpler ways to retrieve information, it has become all the more vital for using QR Codes as an effective way to reach your target audience. So, deciding when to use QR codes during the planning stages of your marketing strategy is the key to success. 

Contact Information

Whether on business cards, flyers, brochures, stickers, or other print media, using QR codes is a quick and easy way for your audience to access your business information digitally. Unlike traditional business cards, users can easily access contact information on their devices anytime without the hassle and time spent searching for lost or misplaced business cards.

Traditional and Digital Mail Campaigns

QR codes can increase the effectiveness of mail campaigns by giving consumers an easy way to access and store product or event details. With QR codes, users can scan QR codes embedded in traditional mailers and digital emails to immediately access information, increasing the chance they answer your call to action (CTA).

SMS Marketing

Text messaging campaigns are a way QR codes can be used effectively without needing an internet connection. You can onboard customers into your various marketing campaign platforms when they scan your SMS QR code. So, from making reservations to building contact lists, QR codes for SMS give you the flexibility to engage further with your customers.

In-Store Marketing

In-store marketing is a popular way to use QR codes that caters to a captive audience. Giving customers the ability to access more information about products, services, or events with their device in-store can help stimulate in-store sales growth.

Social Media

QR codes are used more than ever to direct users toward social media platforms. You can create a QR code that provides users with links to all your social media platforms and specific posts you want to promote. 

Product Promotion

Placing QR codes on product packaging, shelf talkers, or product-related media is a great way to bolster featured product campaigns and generate sales. It gives users instant access to product details, and you can even include purchasing info to generate sales.

These are just a few ways QR codes can help your business thrive. The possibilities for when to use QR codes are ever-expanding, providing you with a cost-effective tool for achieving marketing goals and robust business growth.

AppURL Can Help You With Your QR Code Strategy

QR codes are not only helpful yet are becoming necessary to achieve marketing success in the fast-paced digital age. However, creating and implementing a QR code campaign can seem overwhelming. Yet AppURL makes the process quick and painless, helping you develop the best QR code strategies for your business. 

AppURL uses advanced logic and extensive customization to provide all the features and flexibility you need to build a highly motivated customer base through successful marketing strategies. So, contact us to unlock the full marketing power of a QR code through our best practices.